Inside Venture Building at KRING: A Conversation with Co – Founder Christoph Brandin
We’re excited to share an in-depth interview with Co-Founder of Sequence, Christoph Brandin, as he sits down with Martin Kring to discuss the ins and outs of venture building at KRING. In this interview, Christoph reveals his journey, the unique model we use, and the flexibility we offer to support both our team and our ventures. If you’re curious about how KRING operates or what makes venture building here different, this conversation offers valuable insights into our mission and approach.
Watch the full interview below, or read on for key takeaways
- Systematizing Entrepreneurship at KRING
Christoph brings over a decade of entrepreneurial experience, having launched multiple ventures and advised corporations on innovation. He originally joined KRING as a Venture Building Partner to explore a systematic approach to building businesses called Speedbooting . Unlike traditional startups, which often pitch unvalidated ideas to investors, KRING’s model prioritizes early market validation. This approach ensures a stronger product-market fit before we seek significant investment, minimizing risk and maximizing the potential for success. Meet Christoph on LinkedIn.
- Flexibility and Collaboration: The KRING Advantage
A unique aspect of KRING’s model is the flexibility we offer our core team. As Christoph shares, KRING attracts professionals with diverse backgrounds—from consultants to entrepreneurs—each bringing a rich set of skills. Our team members can move between roles in the core team and direct leadership positions within individual ventures. This adaptability means that seasoned professionals like Christoph have the opportunity to personally lead ventures, drawing on both their expertise and KRING’s vast resources to drive growth and innovation.
- Resources and Network: A Competitive Edge
One of KRING’s key advantages is the extensive support we provide to our ventures, including access to a dedicated fund and a powerful network of industry partners. This support allows us to build relationships with top partners and attract customers with confidence. Christoph emphasizes that this backing not only strengthens our ventures but also offers a crucial advantage in competing with established companies.
- Embracing Challenges in the Venture Building Process
Christoph acknowledges that while KRING provides significant support, entrepreneurship is never without challenges. Even with a systematic approach, each venture faces moments when only hard work and determination can push it forward. While KRING’s structure and resources offer guidance, every venture demands a unique approach and commitment to succeed. This grit and resilience are vital to thriving in the world of venture building.
- Corporate Co-Creation and Navigating Organizational Dynamics
One of KRING’s pillars is co-creation with corporate partners. Christoph explains how important it is to have high-level support within these corporations, particularly from those who value entrepreneurial spirit. Working with large organizations involves navigating their internal dynamics and hierarchies. For corporate partnerships to thrive, it’s essential to have advocates within the company who understand the impact of our entrepreneurial approach.
- Looking Ahead: A Path Forward with Clear Goals
With a well-defined exit strategy, he sees a promising path forward. Although he’s deeply invested in this venture, Christoph hints at the possibility of building more ventures in the future.
For a deeper dive into these insights, watch the full interview with Christoph. His reflections on the journey, challenges, and rewards of venture building at KRING provide a transparent look at our unique approach.
Conclusion
At KRING, we’re redefining venture building by merging the structure of a systematic model with the creativity and flexibility of entrepreneurship. Christoph Brandin’s journey showcases the power of KRING’s model, as well as our commitment to empowering talented professionals to turn validated ideas into thriving ventures.
