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We want to solve the world’s biggest most complicated problems through sustainable business innovation

Health and environmental issues matter to absolutely everyone on the planet, including us. We believe that the key to solving the world’s problems lies largely in innovating, building and scaling companies based on new sustainable business models. That’s why we’re bringing ideas, capital, resources, and talent together to build a better sustainable future.

Our approach >

Our SDG focus >

Our history >

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Our approach


At KRING, we aim to build- and invest in ventures in a smarter and more efficient way and to deliver impact and returns faster and with less investment.

Globally, 9 out of 10 start-ups fail (7.5 out of 10 of venture-backed start-ups fail), due to poor market-product fit (building products and services that few people want), founder and team issues.

Over the past 18 years, we at KRING have developed our Speedbooting™ venture building methodology that addresses the most common pitfalls of why new start-ups fail.

This way, we de-risk the financial- and time-related commitment of our investors, founders and employees, and accelerate business-driven impact critical to addressing global societal challenges.

What is KRING?

We are a venture building studio that co-creates new sustainable ventures together with bold entrepreneurs and leading corporate players who are determined to build a positive future together.

What does KRING bring to the table?

We are an institutional co-founder with 18 years of experience building digital ventures, and we bring:

  • a robust venture building Speedbooting™ methodology that de-risks investment by ensuring thorough market validation before launch
  • multi-round financing (incubation, pre-seed, seed and take a lead on series A)
  • access to corporates (for co-creation and commercialization)
  • the right talent together - brings together the right team of co-founders (commercial, operating, tech, product, science) to bring idea to market and scale

How does KRING build ventures?

We follow our KRING Speedbooting™ Venture Building Model for everything we do. From market validation tll launch


How does KRING invest in early-stage startups and idea-stage founders?

In addition to KRING’s in-house venture building expertise, we are now seeking early-stage startups and idea-stage founders for investment and inclusion in our latest impact fund, KRING Speedbooting 2022. Read more about our Investment Strategy and how to pitch us.


Why not private equity or venture capital?
Venture Building outperforms old world PE and VC models by de-risking through systematic pre-deal validation, multi-round financing, and post-deal support.


Venture Building Venture Capital Private Equity

+ Proprietary deal flow through own incubation with founders and parners

+ Higher equity stakes - control from start to exit

+ High survival rates due to i) pre deal validation and ii) post deal support

+ Follow on capital to scale the investments and maximise returns

+ Limited/no agency costs from capital raises until track record

+ Faster time to exit and potential to capitalise on exit from asset scarcity and urge to deploy from "old world models"

+ Growth focused

+ "New world" economy

- Less scaleable

- Lots of opportunities, but mortality rates close to 90%

- Less in-depth/difficult due diligence

- Too much money chasing few deals

- Stakeholder management

+ Highly scaleable

+ Active ownership

+ Toolbox of value creation levers

+ Typical industry knowledge

- Too much money chasing few deals

- Difficult to handle transformation

- Extremely expensive model

- Focus on value distribution instead of value creation


The venture building approach is in general achieving better results at a faster pace. asthey build repeatable processes, have skin in the game from day one as an institutional co-founder and provide financial resources.




Studios are an outperforming asset class because they are able to buy ownership in a capital efficient way and are able to control the growth and scale through a dedicated bench of talent. Due to their high ownership and founding roles, we also believe that studios are less likely to be pushed down or washed out in the waterfall." - Sarah Anderson, Cintrifuse

Where does KRING source ideas for the ventures?

  • In-house:
    • We focus on building primarily in-house with our cross-functional venture building teams through our Speedbooting™ methodology and hire the right co-founders to take ideas forward alongside KRING
  • External partnerships:
    • Corporate players where C-level and decision makers are committed to building new services or products either for their own employees or customers
    • Existing early-stage ideas/ventures (typically before any external investment) when we find clear synergies between KRING and existing venture to accelerate product-market fit and founders see the value of bringing an institutional co-founder like KRING to run the venture via Speedbooting™ methodology (in exchange of 30-50% of the cap table)
    • University spin-outs (partnership with DTU)

Our focus


We specialise in creating digital ventures that emphasize the triple bottom line and prioritize the end-user experience, specifically in the domains of Health & Wellbeing and Sustainable Energy, aligning with Sustainable Development Goal 3 (SDG3) and Sustainable Development Goal 7 (SDG7).

What is KRING's focus within SDG3: Health & Wellbeing?

We focus on early diagnostics and early intervention, chronic disease prevention, management and reversal, functional medicine, behavioral-based health interventions.

What is KRING's focus within SDG7: Affordable and clean energy

We focus on Energy Renovation and Optimization and supporting Net zero by 2050 goals

What is KRING's strategic focus?

B2B2C and B2C focus
We focus on solving real end-user problems, with shown high level of value-add and consumer demand, either directly or via corporate partnerships

Zebra Companies
We build for "Zebras" more than "Unicorns" with focus on profitability - VC journeys are the exception

Business model expertise
Our ventures are based on business models that are digitalle and data-enabled with sticky/recurring subscription-based revenue and we prioritize investment-light, low fixed-cost scalable companies

Denmark as gate to Europe
Denmark is a progressive small market where we can validate product-market fit in a cheaper and faster way before scaling out to Europe and rest of the world


Our history & mission


KRING is a story of innovation from the beginning of the 90s. About pioneering new user-friendly and sustainable solutions to problems within society and a wide range of industries.

Our core narrative

The fact is, that if everyone on this planet lived the same way we in the Nordic countries, we would have likely exhausted Earth’s resources a long time ago. Such a situation is obviously not sustainable and constitutes a source of growing crises in areas such as health, energy, climate, biodiversity, food production etc. Fortunately, there is an awareness that all industries need the sustainable innovative efforts and change that the world so desperately requires.

But how?

We believe that the key to solving the world’s problems lies largely in innovating, building and scaling companies based on new sustainable business models. When properly designed and executed, a strong and effective foundation is created for user-friendly solutions across geographies and cultures. This way, the very act of problem solving also makes optimal use of our natural, human and financial resources. It is the core of a sustainable solution and the source of creating healthy growth, meaningful jobs, new innovation and future prosperity.

We also believe that close and committed collaborations and partnerships are the key to tackling the world’s challenges with the necessary speed and innovative power. The concept of co-creation is therefore deeply rooted in KRING’s foundation and constitutes a core component of our innovative venture-building process, which we call Speedbooting©. This time-tested framework combines speed, collaboration and innovation to create new sustainable impact ventures.

Using Speedbooting©, we apply a systematic approach within the framework of ‘Think big, start small, scale fast’. This ensures a common understanding and focuses on the decisive factors for value creation, scalability and impact.

With Speedbooting©, we accelerate companies’ development from start-ups to scale-ups We avoid having to deal with the challenges that usually result in 9 out of 10 start-ups failing (and 7.5 out of 10 for venture-backed ones), ensuring optimal resource utilization from the start. Our special focus areas include quickly securing market fit, go-to-market strategies, partnership strategies, HR & teams as well as securing financing. With the help of our own investment fund, we can take the lead from the innovation phase to the scaling phase. As a result, focus is concentrated on building and scaling the company.

In the KRING Studio we build impact companies with high ethics that strive for long-term success and have a holistic approach to business. We believe that this is a better approach to achieving sustainable and profitable companies as well as a greater and more secure return on one’s investment over time. As entrepreneurs, we are naturally also fascinated by Silicon Valley, Unicorns and unusual personalities. But we believe that the world also needs a more balanced approach in this area.

Thus, KRING co-creates new innovative impact companies by uniting experienced and fresh entrepreneurs, domain experts and the need for established companies to differentiate themselves and remain relevant to customers and the market. Or the need for public institutions to find solutions to social problems faster and more efficiently, which can simultaneously be transformed into job creation, healthy growth and prosperity.

That is why we believe that the best way to predict the future is to co-create it.

What have we built?

KRING is a DNA of entrepreneurship and innovation for building new moulds for co-creating more holistic solutions to big problems and with a strong market fit. See our current portfolio here




What’s next?

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We co-create new sustainable ventures together with bold entrepreneurs and leading corporates who are dedicated to build a positive future together

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